Steal this checklist. Every El Paso small business website should have these – at minimum.
The Must-Haves
- Clear headline naming what you do and your city
- Click-to-call button stuck to every screen
- Real photos of you, your team, or your work
- Hours, address, Google Maps embed
- Contact form for after-hours leads
- SSL certificate (HTTPS)
- Mobile-first responsive design
- Local SEO basics: title, meta, LocalBusiness schema
The Nice-to-Haves
- Service pages (one per service you offer)
- Reviews above the fold
- FAQ section
- Online booking or chat
- Neighborhood pages if you serve multiple areas
What to Skip (For Now)
- Animated splash screens
- Carousel sliders
- "Blog" pages you won't update
- Pop-up newsletter signups
Frequently Asked Questions
Do I need a blog?+
Only if you'll keep it updated. A dead blog hurts more than helps. Better to start with strong service pages.
Do I need every page?+
No. A focused 1-page Starter beats a sprawling 10-page site with no traffic. Add pages when you have something specific to say.
See what's included on every Launch915 site or claim the $99 Starter.
Related reading
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