We audit dozens of El Paso small business sites every month. These ten mistakes show up over and over.
The 10 Mistakes (And Fixes)
- Phone number hidden — put click-to-call sticky on mobile
- Generic stock photos — use real photos of you and your work
- Slideshow heroes — replace with one static, fast-loading image
- "Welcome to our website" headlines — say what you do and where
- No Google Maps embed — adds local SEO trust
- Contact form only, no phone — always offer both
- No SSL — costs nothing, hurts SEO without it
- Slow load — under 2.5 seconds on mobile is the bar
- No LocalBusiness schema — invisible to AI search
- Dead blog from 2019 — delete or commit to updating
Frequently Asked Questions
What's the #1 mistake?+
Hiding the phone number below the fold. On mobile, that costs you 30–50% of potential calls.
Can I fix these on an existing site?+
Most can be fixed in an afternoon. We do free audits — see the contact link below.
Tired of fixing the same site? Start fresh with a $99 Starter or see all affordable website options.