We audit dozens of El Paso small business sites every month. These ten mistakes show up over and over.
The 10 Mistakes (And Fixes)
- Phone number hidden – put click-to-call sticky on mobile
- Generic stock photos – use real photos of you and your work
- Slideshow heroes – replace with one static, fast-loading image
- "Welcome to our website" headlines – say what you do and where
- No Google Maps embed – adds local SEO trust
- Contact form only, no phone – always offer both
- No SSL – costs nothing, hurts SEO without it
- Slow load – under 2.5 seconds on mobile is the bar
- No LocalBusiness schema – invisible to AI search
- Dead blog from 2019 – delete or commit to updating
Frequently Asked Questions
What's the #1 mistake?+
Hiding the phone number below the fold. On mobile, that costs you 30–50% of potential calls.
Can I fix these on an existing site?+
Most can be fixed in an afternoon. We do free audits – see the contact link below.
Tired of fixing the same site? Start fresh with a $99 Starter or see all affordable website options.
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