Traffic without leads means your website is broken upstream. Here's the 7-step fix list, in order.
The 7-Step Lead Fix List
- Put your phone number in the header — sticky on mobile
- Headline = what you do + where ("El Paso HVAC repair, same-day service")
- Add 3-5 real photos above the fold
- Show 3+ recent Google reviews
- Shorten your contact form to name, phone, message
- Add WhatsApp or text-message lead option
- Make sure mobile load is under 2.5 seconds
What Causes Low Conversion
- Slow mobile load
- No visible phone number
- Vague headlines
- Stock photos
- Long contact forms
- No trust signals (reviews, photos)
Frequently Asked Questions
How many leads is normal?+
For a well-tuned El Paso small business site, expect 1–3 leads per 100 visitors. Below 1% means something is broken.
Does paid traffic help?+
Only if your site converts. Send paid clicks to a broken site and you'll burn budget. Fix conversion first.
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