Calls are the leading indicator of revenue for most local service businesses. Here is how to get more of them from Google.
Make the Phone Number Impossible to Miss
- Sticky click-to-call on every mobile page
- Phone number in the header on desktop
- Call extensions in Google Ads
- Click-to-call CTA on Google Business Profile
Show Up in the Right Searches
Map pack visibility, AI Overviews, and high-intent service pages drive call volume. SEO and AEO together cover all three.
Track Everything
Call tracking numbers separate Google traffic from other sources. If you're not tracking, you're guessing.