How to Get More Calls From Google

Calls are the leading indicator of revenue for most local service businesses. Here is how to get more of them from Google.

Make the Phone Number Impossible to Miss

• Sticky click-to-call on every mobile page
• Phone number in the header on desktop
• Call extensions in Google Ads
• Click-to-call CTA on Google Business Profile

Show Up in the Right Searches

Map pack visibility, AI Overviews, and high-intent service pages drive call volume. SEO and AEO together cover all three.

Track Everything

Call tracking numbers separate Google traffic from other sources. If you're not tracking, you're guessing.