Calls are the leading indicator of revenue for most local service businesses. Here is how to get more of them from Google.
Make the Phone Number Impossible to Miss
- Sticky click-to-call on every mobile page
- Phone number in the header on desktop
- Call extensions in Google Ads
- Click-to-call CTA on Google Business Profile
Show Up in the Right Searches
Map pack visibility, AI Overviews, and high-intent service pages drive call volume. SEO and AEO together cover all three.
Track Everything
Call tracking numbers separate Google traffic from other sources. If you're not tracking, you're guessing.
The Next Step
More calls come from ranking for searches with buying intent, then removing every obstacle between the click and the phone.
Related: Google Business Profile Help · Web Design El Paso
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