Free Website Grader

How the Grader Will Score Your Site

Every site gets a letter grade (A through F) across five categories. Each category is weighted by how much it actually impacts customer acquisition for a local El Paso business. No vanity metrics, no padded reports.

1. Speed (25%)

• Largest Contentful Paint on a real 4G connection
• Time to Interactive
• Total page weight under 1MB on first load
• Image format (WebP/AVIF vs. unoptimized JPG/PNG)

2. Mobile experience (25%)

• Tap targets at least 44x44px
• Sticky click-to-call button on phones
• No horizontal scroll on common viewports
• Forms that work with autofill and don't zoom on focus

3. Local SEO (20%)

• Title tag includes service + city
• H1 matches search intent
• LocalBusiness schema present
• NAP visible and consistent
• Indexable, crawlable, with a sitemap

4. Conversion (20%)

• Clear value proposition in the first 5 seconds
• Primary CTA visible without scrolling
• One primary action per screen
• Lead form under 5 fields

5. Trust signals (10%)

• Real photos of the team or work (not stock)
• Reviews or testimonials above the fold
• Service area, licensing, and badges where relevant
• About page with a real name and face

What an A-Grade Site Looks Like

An A-grade local site loads in under 2 seconds on 4G, has a single clear headline that names the service and the city, a sticky call button, three to five fresh reviews near the top, LocalBusiness schema, and a form that takes under 30 seconds to fill.

If your site loads in 6 seconds, has a slideshow above the fold, hides the phone number in the footer, and uses a "Welcome to our website" headline – you're likely a D or F, and it's almost certainly costing you calls.

Get Your Grade Right Now

We'll personally grade your site against the exact rubric above and send a short Loom walking through it. No sales pitch, no email drip – just the audit.

Related

See common fixes in why your website is losing you customers and the full small business web design mistakes list.