What an SEO Audit Should Actually Check
Most "free SEO audits" online run one Lighthouse scan and dump a 30-page PDF that nobody reads. A real local SEO audit looks at the things that actually move rankings for a business in El Paso, Horizon City, or Las Cruces – not generic blog-grade vanity metrics.
1. Technical foundation
- Mobile page speed (real 4G, not lab-perfect Wi-Fi)
- Core Web Vitals: LCP under 2.5s, CLS under 0.1, INP under 200ms
- Crawlability – robots.txt, sitemap.xml, indexable canonical URLs
- HTTPS, redirects, and broken internal links
- Schema markup (LocalBusiness, Service, FAQ, Article where relevant)
2. On-page local signals
- Title tags and meta descriptions that include your service + city
- H1 that matches search intent for the page
- Real, unique content for each service and location page
- Internal linking between service pages, neighborhood pages, and blog
- NAP (name, address, phone) consistent on every page
3. Google Business Profile alignment
- Primary category matches what you actually sell most
- Service area covers the right neighborhoods (not just 'El Paso')
- Photos uploaded in the last 30 days
- Review velocity and response rate
- Posts and Q&A activity
4. Off-site authority
- Citation consistency across Yelp, BBB, Yellow Pages, Apple Maps
- Local backlinks from El Paso sources (chamber, news, partners)
- Branded search volume and direct traffic trend
What's Coming in the Tool
The Launch915 SEO audit tool will run all four checks above in a single click. You'll get a single score per category, the top three fixes ranked by impact, and a download you can hand to a developer.
We're building it specifically for local El Paso service businesses – plumbers, roofers, dentists, detailers, restaurants – not enterprise sites.
Don't Want to Wait? Get a Real Audit Today
While the tool is in development we're doing free hand audits for El Paso businesses. A real person reviews your site, your Google Business Profile, and your top three competitors, then sends back a short Loom video walking through what to fix first.
No sales call required. We send the audit, you do what you want with it.
Get a Free Hand-Built Audit
A real audit, from a real person, for free. Most businesses get it back inside 48 hours.
Related Reading
While you wait for your audit, read our El Paso local SEO playbook, our guide to ranking in the Google Maps 3-pack, and the Google Business Profile guide.