Wix is fine. But "fine" doesn't get you ranked in the El Paso map pack. Here's the honest comparison.
Cost Over 12 Months
- Wix Business plan: ~$420/year
- Launch915 $99 Starter + hosting: ~$399 year 1, $300/year after
SEO Performance
Wix has improved, but custom-built sites with proper schema, fast hosting, and clean code consistently outrank template sites in El Paso local search.
Speed and Mobile
Template builders add a lot of JavaScript bloat. Custom sites tend to load 2–3x faster, which is a direct ranking factor.
Your Time
DIY Wix takes 20+ hours to set up well. A Launch915 Starter is done for you in 48 hours.
Frequently Asked Questions
Is Wix cheaper long-term?+
Not really. Wix runs $25–$50/mo forever, and you do all the setup. A $99 custom Starter + $49/mo hosting is cheaper in year 1 and has better SEO.
Can I move off Wix later?+
Yes, but it's painful – you'll usually have to rebuild from scratch. Starting with portable code saves that headache.
Skip the DIY rabbit hole – see affordable El Paso websites or grab the $99 Starter.
Related reading
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Fast, affordable websites for El Paso small businesses – starting at $99 and live in 24–48 hours.