Google Business Profile (GBP) is still the highest-leverage marketing asset most local businesses have. In 2026, it also doubles as one of the strongest inputs into AI recommendations.
The Foundations
- Complete every field - category, services, hours, attributes
- Add 25+ photos and update monthly
- Post weekly
- Respond to every review
- Keep your service area accurate
The AI Visibility Layer
AI tools pull heavily from GBP data. A well-maintained profile dramatically increases your odds of being recommended by ChatGPT, Gemini, and Google AI Overviews.
Common Mistakes
- Wrong primary category
- Service list left empty
- No recent posts
- Photos from 2020
- No owner responses
What to Do Today
Request a free GBP audit. We'll show you the exact fixes that will move your map pack ranking and AI visibility.